OneBurger








Oneburger — Brand identity
This high concept burger franchise puts an emphasis on quality ingredients and food at an attractive price point. The ingredients are mainly locally sourced and great care is placed on keeping them free of additives.
Taking this idea as our point of departure, Lemon Yellow set about developing a minimalist identity that would reflect Oneburger's philosophy of minimal intervention. The results, though understated, stand out due the uniqueness of the approach.
Project Scope —
Identity
Menu
Ads
Packaging
Promotional Items
Signage
Website
Viral Video
